Broadly is a fast-growing company on a mission to help local businesses by providing software to help market and manage their customers.
The problem was, they found themselves in a bit of a hamster wheel scenario. As soon as the PPC ad budget ran out, or if they didn’t attend a trade show then their leads for demos would slow down. They also discovered that the ROI of the PPC campaigns were beginning to plateau. That means the more money put into the paid campaigns, the average cost per a demo was also going up. As a B2B SAAS startup in a highly competitive niche, they came to Rackup looking to develop a content marketing program to grow their demo leads from organic channels. Through our SEO strategy, we were able to increase year over year organic traffic by 684% and increase year over year demo leads by 1,100%.
Sharing the approach of Rackup to promote Broadly
“Rackup was a major part of helping Broadly grow its leads and revenue through content that helped us raise our Series B round. We’ve really appreciated the team always being available to answer questions and provide ideas to help strengthen our online strategy and grow our business.”