How We Helped Broadly Increase Organic Leads By 1,100%

The problem was, they found themselves in a bit of a hamster wheel scenario. As soon as the PPC ad budget ran out, or if they didn’t attend a trade show then their leads for demos would slow down. They also discovered that the ROI of the PPC campaigns were beginning to plateau. That means the more money put into the paid campaigns, the average cost per a demo was also going up. As a B2B SAAS startup in a highly competitive niche, they came to Rackup looking to develop a content marketing program to grow their demo leads from organic channels. Through our SEO strategy, we were able to increase year over year organic traffic by 684% and increase year over year demo leads by 1,100%.