3 Ways Guest Posting Can Help Grow Your Online Audience
Guest posting or guest blogging is a general term used for posting articles or your content on someone else’s website. It means there is a writer who is going to write on some other website to gain popularity. It’s a great way to attract the visitors but the condition is the quality of a blog as well, this a thing which kept them coming back. It’s a way to intermix the two crowds and hope for the fans to get attracted. It is a platform where writers can share their experience, the latest news, about their brands.
It is undoubtedly is the most respected way for digital marketing. Digital Marketers can achieve success with guest posting. It is the best strategy for marketers by creating robust and fantastic content achieving success and online growth. The first step a blogger can do is to simply create content free of grammatical mistakes and errors and another step is to search for the most suitable website which can accept your content and help you publish the content, moreover if you’re choosing guest posting as marketing article of your brand you need to do it in a right manner.
Igor Kolesnikov shares his point of view about Guest posting who is the head of SEO at SE ranking.
Ways Guest Posting Can Help Grow Your Online Audience:
Three ways can help you grow your online audience and which helps you to gain online influence.
1- Guest Post Helps to build Relationship:
The websites need fantastic content, creating valuable and quality content, and posting it on some other blog, this will help oneself to build a superlative relationship with other bloggers. Henceforth newbie bloggers can grow in the influence of senior bloggers and which also helps them to build online influence. By link creation to the guest post, it helps the writer and the host to build a mutually beneficial relationship. There is a large proportion of the internet filled up with blog conversations like on Facebook, Instagram, Twitter, and other social media marketing channels. So one can interact with several bloggers who might already have gained fame which helps them to know each other later being good friends. It helps you to connect with new people online and if you are posting valuable and fantastic blog people will attract and as time pass it will result in several readers, followers, and fans. The best thing about the Guest posting is that it helps you to step into the already established community providing you the platform leading to success only if you do it right.
2- Guest Post Plays a Great Role in Search Engine:
Search engines recognize when one website is linked to another website and that website would be more worthy of appearing. Like many, the backlink would the worthier your website would be and in that case, a search engine would reward you with the higher rank of the particular website as it contains several backlinks. But having backlinks(a link to an external website)that are broken or doesn’t contain informative content instead show dead content just to get a higher ranking of the website isn’t a good approach the main purpose should be to deliver effective content to the readers and in this way an increasing number of readers.
A digital marketing consultant Jason Barnard podcast at Kalicube.pro upon this matter,
Just to get a plethora of links is not an effective SEO strategy, but coming up with the mindset to market your brand will work miracles for humans. Moreover, it will also boost your SEO.
SEO Manager at Bigfoot Digital, Jen Penaluna shares a similar idea
3- Guest Post to Brand Awareness in Marketing:
Writing beautiful content that effectively speaks your brand idea and then sharing it on some other’s blog and in this way spreading your message online. It is a popular tactic of the utilization of guest posting to market your brand without costing much. As you post about your brand idea, people will visit the website and if it would be catchy it would gain public awareness hence helping your industry to grow. Marketers can gain more success via guest posts.
Alexandra Tachalova, the founder of Digital Olympus marketing agency believes in this strategy saying:
In short guest posting is a great strategy and is way better than creating your blog, if you will write blogs for someone else it will provide you the excellent point to boost your reputation online. Moreover one doesn’t need to be a professional writer for the guest post but all one needs to do is to write a blog following the rules and conditions and then finding a website or a blog which would accept the content you wrote and then publishing it online checking all the terms and condition. It is a step to get your piece of writing featured in newspapers, magazines, and websites or blogs. In short, it is a powerful force to build an audience and have good relations with them later on and resulting in more blog subscribers.