Living in an Era of Growing Digital Marketing Needs
Marketing has always had to keep up with technology springs and our connexion to them over the past three decades. While the Sales Period saw the telephone inventory, the television and the publicity department Period soon followed in advance. The evolution of the business of the marketing firm Era has recognized that marketing history has changed greatly. So what does this mean for the marketing future? Our recent research on digital skills finds that many marketers are uncertain about their prospects and think digital marketing will be important for their company in the next two years. However, 68% in the United States and 61% in the United Kingdom think their present digital position would certainly remain, or potentially remain in its current form, in 30 years.
It’s hard to see without a crystal ball what the future holds, but we have to look ahead to look forward. In this context, we discuss the three main advances in technology that have transformed our understanding of marketing: the Internet, Big Data, and Smartphones and how it will build the future scene.
- Customer-centred privatize!
It’s still numeral one and number one in the modern world in conventional ads. Focus on the biggest “headaches” of the clients instead of their needs. Spend your consumers a day in their life to figure out if their life is smoother, healthier, and more affordable. Apple did not wonder what its buyers wanted, it concentrated on their issues, to invent their wildly popular products. Instead of cheapening, offering your consumers more. And do not rely only on customer satisfaction — make it safe and loyal.
- Meet the customer at any place:
Let us remember how long users invest on-line, and how businesses are winning from social media, based on studies carried out by IMD Professor Misiek Piskorski, who writes ‘A Social Plan.’ Pinterest consumers are 70% female, with almost one third earning a household income of more than USD USD 100,000 per year, according to Misiek. Nearly half are over 35 years old and they spend on Facebook on average 16 minutes a day on Pinterest, equivalent to 12 minutes a day. This is critical as 5 percent of clothing websites are now supplied by Pinterest. So you have to be on Pinterest if you are a clothing company!
Digital advertisers like to know when and where their clients spend time online.
However it is not enough to be on the most popular social networking platform in the industry; businesses need to visit as many pages, platforms, and networks as possible where their consumers spend the most time. They still have to be number one for search engines, email users, and prospective customers daily to deliver high-quality content.
- Let anyone else talk:
Let your customers be your ambassadors if you can’t be everywhere. For instance, word of mouth still prevails in some industries, such as cell phone services. In a Misiek poll, 40% of the people interviewed said they choose their service provider based on their family and friends’ suggestions. Based on a suggestion from social media, just 1 percent choose their provider. This ensures that the clients will recommend the product to others, whether they are impressed or pleased. However, how do you enjoy your customers?
- Master the stage of experience
The easiest way to turn pleased consumers into online ambassadors is to make them feel great and unique about using their goods. Companies such as Nike have used new tools to boost their consumers’ after-sales interactions, improve their loyalty, and make them brand ambassadors more likely. Nike is a clear example of how digital innovation should be holistically used. Fitness tracking chips have been placed in its shoes for some time now, which allows its wearers to monitor their progress and share it with friends on common social media, such as Facebook and the social network of Nike. People should not only assess and demonstrate their success but also discover running routes and chat with others.