How Accelerated Mobile Pages Can Transform Your SEO
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Problem
Have you come across a problem when you find some content catchy and caught your interest but when you click on it, it started to get loads taking up to several minutes as well. When it takes slightly more time to load, people move on feeling exasperated. It is reported by google that more than 40 percent of users abandon websites that takes more than three seconds to load.
In this era of mobile phone technology, everyone expects websites to be mobile-friendly.
Even when using a faster cellular data network and if the mobile webpage does not load faster would cause a facial expression filled with frustration so everyone wants a solution where this problem will get to end.
Solution
The solution is provided by Google called as AMP(Accelerated Mobile Pages) it is an open-source initiative and an end to this problem.
Aim of AMP
The aim of AMP is to help publishers to load their content easily
What is AMP
AMP save users from the wrath of loading websites, AMP is launched by Google in October 2015. It is built on AMP HTML it allows web pages to load quickly within half a second.
Using AMP made webpages lightweight making it capable to load instantly.
Facebook and Apple also launched publisher services in 2015. But AMP is different as it is open source and provides the platform for publishers to their contents easily loaded.
Pinterest product engineer said:
“He said that AMP pages load four times and it consumes eight times fewer data as compare to the Mobile Pages without AMP”.
Founder of Jonathan Abraham, Nuzzle said:
“He said that it takes half a second in the loading of AMP pages .”
Who Will Make the Most of AMP:
It’s good news for the publishers as well as for the advertisers who are working as a funding agency for the content to be displayed for free. Previously when it took longer to load a page on a mobile resulting in the cut down of the readers. The sites that would make the most of AMP would be publishing sites that publish an abundance of content daily or in a routine.
It would benefit both the publishers and the advertisers in a way that their advertisements would load quickly increasing the number of clicks on an advertisement and the higher number of readers on the content blog posts. Moreover, users would have relieved faces while searching for the webpages.
Things to Keep in Sight When Working With AMP:
1- The first thing is you have to use a clean maintainable and streamlined version of CSS.
2- Javascript is not allowed to make a twist for programmers. If a company is using a web form it wouldn’t work with, the programmer would have to integrate AMP into the web code.
3- AMP allows you to use its built-in library of javascript forcibly.
Benefits of AMP
1-Better Visibility of content
Even if the organic search results are current if you use AMP in your web codes it would help you to show the search results in the carousel resulting in better visibility of content. Since in the mobile devices carousels are seen which contain content. If you wish to see your webpage appears in the carousel then go for AMP approach.
2-Reduce Time Wait
AMP helps mobile pages to reduce time wait by loading it in half a second if your content doesn’t get load quickly it would be quite frustrating resulting in users going away. By using AMP, would help users to engage in your website producing a lower bounce rate helping in the improvement of onsite time.
3-Higher Rank for Search Results
Many publishers are using AMP in their websites to get higher rank in search but it is not 100% guaranteed. As google made sites easier for us to get load the higher rank could become a factor in the search result in a way that Google eliminated the number of websites from the search result who were not mobile-friendly.
How to Add AMP Plugin in WordPress Websites
If you are a web developer or specifically a wordpress developer then this is for you how you can install the AMP plugin which will help your website loads faster increasing your website’s rank in mobile as google list up those on the top which use AMP in their websites boosting your mobile ranking of the website.
Here’s how to install the AMP plugin.
Steps:
Installation
1-From your dashboard go to plugins and then select an option of “new plugin”.
2-Type in the search box “amp-wp” it will appear in the search result.
3-click on the install button, it will get installed.
Enabling the option to create webpages with AMP:
1-From your dashboard, go to ”permalinks”.
2-Click on Save Changes.
Validation
1-Open Chrome developer tools from Chrome. First, go to the menu then to more tools than to the option chrome dev tools.
2-after opening it pastes the URL of AMP in the Omni box.
3-At the end of URL add development=1
4-Now open the console window.
5-Youll get a message “AMP validation successful” if the AMP plugin would be working properly without any error.
How to Use AMP Other Than WordPress Website
It’s not pretty simple as in wordpress we downloaded a plugin for the websites other than wordpress have to hard code the code in your webpages. Here’s the explanation of its AMP Project’s site on this page.
Verifying AMP Pages
When you set up AMP on your website, now in your google search console Amp section would be visible. If there would be any errors it would be listed down.it has three sections naming;
1-Errors
2-Valid and warning
3-Valid
If you are a newbie it would appear in the Valid and warning section, but no need to worry about your website would still be visible to the users it is just to enhance further on your website.
Conclusion
AMP is used to boost your website mobile SEO as well as focuses mainly on the speed of the page loading helping the users, publishers, and advertisers in this way.